Google AdWords has facilitated the remarketing of search ads to those viewers who have watched the YouTube videos of a product or business. YouTube on the other hand, allows advertisers to remarket their YouTube ads to people who have visited their channel before. You can access this by logging into your AdWords account.
You can increase your conversion rate by creating a list of people whom you will target for remarketing. For example, if a user has watched any of your YouTube videos, then you can show him your search ad when he searches for your product. It has been noted by Google that YouTube receives more 18+ users than any other TV network and this increases the chance of reaching out to more potential buyers.
Google is making remarketing a powerful tool for the advertisers by releasing advertising innovations on and off.
The remarketing of search ads has become a trend these days especially with the introduction of improved Remarketing Lists for Search Ads (RLSA) by Google.
So, how does RLSA works?
Remarketing through various devices–
- Target your potential customer and show them your ad as and when they switch devices. Ofcourse, this should bear resemblance with the buyer’s choice.
Keep your visitors in your list for longer–
- Now you can keep your visitors for up to 540 days in your remarketing list and therefore, your chances of converting these visitors into leads shoot up instantly as you will get more time to do remarketing.
Remarketing lists will be enabled at the campaign level–
- Google will soon introduce using RLSA at your paid campaigns which will make things easier and faster.
You can now target specific customer groups by using a new feature called Demographics for Search Ads (DFSA). You can target specific customers by adjusting bids for age and gender and this feature will also provide reports on what impact each demographic is creating on your campaign.
The success of YouTube is known to all of us along with the fact it is the most viewed and preferred video channels among all. Hence, remarketing to YouTube viewers will undoubtedly be a success considering its rising demand.You will find an option called New Video Remarketing List once you browse through the shared library in your AdWords account.
Remarketing your search ads to YouTube viewers will be an effective step in your marketing strategy as your reach will be broad. So now, with all these new and innovative features from Google, you can now plan your remarketing strategy well enough to capture your targeted audience and convert them into leads.