Google AdWords has launched the version 12 of its Editor and it is now available to all the advertisers worldwide. Google has launched this tool with the aim of making it easier and more convenient for the advertisers to make wider marketing plans manage their campaigns more professionally.Apart from a new design, Google AdWords Editor 12also consists of a series of custom rules, support for bidding to maximize conversions, faster account downloads, and many more.
Let’s look into more details of the newer version of AdWords Editor:
Google has added a refreshed and innovative design to the 12th version of its editor to make it look at par with Google’s other products. The new design however, is purely cosmetic and will not have any impact on the usability of the tool. The changes are subtle and you will have a more cohesive visual experience now while using this tool. With the new design, the navigation is also quite easy.
Google AdWords Editor 12allows the advertisers to set their own rules for their paid campaigns. For example, if an advertiser wants to add more than one sitelink in his search ad campaign, he can set it as a custom rule. The new AdWords editor will then alert you on your ad campaigns that are not abiding by the rules set by you or even what is not suiting your business goals. These custom rules help an advertiser build high-performing ad campaigns. However, the new AdWords editor has 16 custom rules by default and violation of any would notify the advertiser with a warning symbol. The idea is to guide you with the best practices of your campaign goal by considering your preferences as well.
Once you update your AdWords Editor version, all your data from your previous account will be migrated to the new version at a faster speed. Therefore, instead of now waiting for the data downloading, you can have all of them in your current editor account in no time. This is quite time-saving actually.
Maximize Conversions –
The maximize conversions technology of Google AdWords allows you to set the ideal bid of each ad auction automatically which in turn helps you get the maximum number of conversions possible per day according to your daily budget.
Apart from the above mentioned features that are considered as the most important ones, Google AdWords Editor 12has some more features as well that are quite beneficial for the advertisers. You can upload up to 20 images and videos for universal App campaigns and new customization fields for responsive ads. You can customize your responsive ads according to your requirements now with respect to the image size, type of ad, call to action text, and many other things.
You can download the new AdWords Editor from a series of websites. Although, you may not have a life-changing or out-of-the-world experience, but your efficiency level for creating marketing campaigns would certainly be elevated. You can trust the tool and enjoy a piece of mind while posting changes. This tool will notify you with any fallacy you may bump into mistakenly and you can make the necessary changes for the best output. AdWords have come a long way to think of such a product and making it at par with Google’s other products and hence, we can trust the tool and expect to see the desired result.