Some of us might think that any and every long-tail keyword will boost our SEO efforts but that is not true all the time. You need to look for long-tail keywords with high search volume while keeping the factor in mind that they should meet your budget. Hunting for long-tail keyword with low search volume is like waste of time. So, why not invest that time in looking for popular keywords that would benefit us in return.
So now, let us know more about these long-tail keywords and their benefits for SEO:
Long-tail keywords are highly specific and competitive as compared to generic keywords. This is because, people search more with the intent of buying than to just gain knowledge about the product or service and this increases the chances of conversion more. These are so specific that they have relatively low searches every month and thus your chances of ranking among the first few options are higher. However, despite the low search volume, long-tail keywords have high conversion rates as they are intent-driven.
To create and include such long-tail keywords in your website or blog content, you need to first identify the search intent of your customer. Once you have identified the same, you can create content addressing those queries and thus convert your visitor into lead.
Keyword is a very important part of SEO and a wrong approach can indeed impact the whole effort. A proper keyword strategy involves the perfect blend of seed keywords, short-tail, and long-tail ones and you have to know exactly how to use these keywords in your content and to what density. Again, apart from choosing the including the right keywords in your content, you must know at what frequency you can use each of the type per content.
There are quite a few lesser known facts about the long-tail keywords and their benefits for SEOand we would dig into that now:
How about find your business specific long-tail keywords with high search volume that will result in generating new leads directly to your high-converting assets?
Yes, it can happen due to the following reasons:
Specific long-tail keywords have very less competition as compared to seed keywords since they are entered by the user with a specific purpose. Also, the SEO efforts are not too much. Simple and traditional on-page SEO and link building strategies would trigger your landing page ranking goal if your targeted keywords are specific enough.
A little bit of long-tail keywords snooping is not bad enough when you see the overwhelming results to it. Look for the search intent of your customer with the help of your long-tail keyword search. You will know what people are looking for and can include that information in your content. Also, if you include those specific keywords in your content, then it will only lead to a higher and more certain conversion rate.
Better semantic search –
Long-tail keywords play a crucial role for optimizing semantic search. This is because, a huge number of Internet users use voice search these days to find something in the search engine, for example, you will find people saying, ‘what are the best Chinese restaurants nearby Jersey City?’ in a voice search. So, that means, their commands have clear intent. You have to target this intent behind simple questions and queries so that you can provide better answers. Even if you target long-tail keywords with low search volumes, these keywords can extremely valuable to your business if can be used correctly.
Now, finding the right long-tail is the real job. You may find thousands of long-tail keywords matching your business type but you need to shortlist those that match your searcher’s intent. Create a list of long-tail keywords that match your user’s intent and that you can include in your website or blog content. Simply, selecting long-tails for landing page optimization purposes won’t help you much. You can categorize the long-tail keywords into topics depicting your searcher’s intent and then you would know where exactly in your copy you can insert these keywords.
So, now you got a brief idea about long-tail keywords and their benefits in SEO. However, you must also know that, targeting long-tail keywords as your SEO strategy would only reap benefits similar to strong content marketing. You have to walk that extra mile to be able to enjoy the bonus. To be precise, you need to create an identity for yourself in your industry, blog about your industry, and rewrite your web copies to interact with your potential customers. While you are doing this, don’t forget to measure and monitor your traffic and ranking.